VINELAND, N.J., Sept. 28, 2006 (PRIMEZONE) -- AuGRID (Pink Sheets:AUGC)
is pleased to announce the appointment of JHM and Partners, a
New York-based advertising and marketing firm, to handle the print,
broadcast and on-line promotional campaign for its new, high-end,
high performance Optipure HDTV line of plasma products.
JHM and Partners is led by CEO Joe Mintzer, whose prior agency
associations have included Grey Advertising and the known creative
boutique agency; Daniel & Charles, serving a roster of clients
including but not limited to; Seagrams, Bristol Myers, Ethan Allen,
FedEx Corp., RCA, Scientific American Magazine and the Amalgamated
Bank of New York's highly successful broadcast campaign, featuring
``Stiller and Meara.'' Mr. Mintzer's agency will ``niche market''
Optipure as the flat panel TV that offers ``Brand Name Performance...Brand
Name Quality...Less than Brand Name Price.''
In making this announcement, MJ Shaheed, President and CEO of
AuGRID added, ``We are proud and delighted to have JHM and Partners
on board and fully expect their efforts to make an important contribution
to the success of our new Optipure HDTV products.''
As the newest member of the AuGRID team, Mr. Mintzer's input
will be vital to the development of the new Optipure website and
will be working closely with AuGRID's Electronics Consultant,
Yuji Hoshina, to position the Optipure brand in the marketplace.
As mentioned previously, during Hoshina's tenure as the U.S./Japan
Eastech President, Eastech grew to over 200 million in sales and
maintained a list of retailers including: Best
Buy, Wal-Mart and Radio Shack.
Mintzer expressed his appreciation for the assignment, adding
that ``while we anticipate successful penetration of traditional
retail outlets, we intend for Optipure to become a real challenger
to the major big name TV manufacturers by marketing on-line direct
to consumers and positioning it as the flat panel plasma HDTV
that offers, ''Brand Name
Performance...Brand Name Quality...Less than Brand Name Price.``
Mintzer concluded by emphasizing, ``The website is being designed
to create a unique e-commerce brand identity for Optipure, and
lay the groundwork for the development of a significant share
of the sky-rocketing plasma TV market.''
Forward Looking Statement
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995. The statements regarding AuGRID Corporation in this release
that are not historical in nature, particularly those that utilize
terminology such as ``may,'' ``should,'' ``likely,'' ``expects,''
``anticipates,'' ``estimates,'' ``believes'' or ``plans,'' or
comparable terminology, are forward-looking statements based on
current expectations about future events, which AuGRID Corporation
has derived from the information currently available to it. These
forward-looking statements involve known and unknown risks and
uncertainties that may cause our results to be materially different
from results implied in such forward-looking statements. Important
factors
known to AuGRID Corporation that could cause forward-looking statements
to turn out to be incorrect are identified and discussed from
time to time in AuGRID Corporation's filings with the Securities
and Exchange Commission. The forward-looking statements contained
in this release speak only as of the date hereof, and AuGRID Corporation
undertakes no obligation to correct or update any forward-looking
statements, whether as a result of new information, future events
or otherwise.
Contact:
AuGRID Corporation Staff
(856) 205-0856
Source: AuGRID Corporation